Insights
Everything we know about getting business news covered.
Costs & Pricing
Costs & Pricing
PR Agency vs. In-House: The Real Math
The fully-loaded cost of a PR hire versus an agency retainer, what each model genuinely does better, the hybrid most companies land on, and when to switch.
September 29, 2026 · 6 min read
Costs & Pricing
20 Questions to Ask a PR Agency Before You Sign
Twenty questions that separate a good PR agency from a good sales pitch, grouped by team, process, measurement, and contract, with the answers that should worry you.
September 27, 2026 · 6 min read
Costs & Pricing
PR Retainer vs. Project Pricing: Which One Fits You
How PR retainers and project fees are actually structured, when each one wins, the hidden costs buried in both, and the terms worth negotiating hard.
September 26, 2026 · 6 min read
Costs & Pricing
How Much Does PR Cost in 2026? Agency, Freelance, and DIY
Real 2026 PR pricing: boutique to large agency retainers, freelance hourly rates, project fees, and the five variables that actually set your invoice.
September 24, 2026 · 6 min read
Costs & Pricing
How Long Does PR Take to Work? An Honest Timeline
A month-by-month PR timeline: what lands in week one, what takes two quarters, and when you actually have enough evidence to judge a program.
September 23, 2026 · 6 min read
Costs & Pricing
How Much Does a Press Release Cost in 2026? (Real Numbers)
Real 2026 press release pricing: what wires actually charge, what drives the price up, and when each tier is worth it, with a cost table for every major option.
September 21, 2026 · 8 min read
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