Insights

Everything we know about getting business news covered.

Press release craft, media relations, distribution mechanics, what PR really costs, and how AI answer engines change the game.

Recent posts

Industry Guides

AI Company PR: Standing Out When Everyone Claims AI

How to do PR for an AI company when every company says it does AI: what reporters actually check, which announcements land, benchmark honesty, and a sane cadence.

September 29, 2026 · 6 min read

Media Relations

How to Write a Media Pitch Email (With Templates That Work)

The subject line rules, the five-sentence pitch structure, three full example pitches you can adapt, and honest follow-up etiquette, for founders pitching journalists directly.

September 29, 2026 · 7 min read

AI & Visibility

The LLM Visibility Checklist for Business Websites

A practical checklist for making your business legible to AI assistants: entity consistency, structured facts, third-party corroboration, schema, and writing that's easy to quote.

September 29, 2026 · 7 min read

Costs & Pricing

PR Agency vs. In-House: The Real Math

The fully-loaded cost of a PR hire versus an agency retainer, what each model genuinely does better, the hybrid most companies land on, and when to switch.

September 29, 2026 · 6 min read

AI & Visibility

AI Visibility Tools in 2026: What They Actually Measure

Prompt tracking, citation monitoring, and sentiment scoring: what the new AI visibility tool category measures, what to look for when evaluating one, and the questions no tool can answer yet.

September 28, 2026 · 7 min read

Media Relations

How to Find Journalists' Email Addresses (Legitimately)

Six legitimate ways to find a reporter's real email (staff pages, bylines, social bios, newsletters, pattern-matching, and paid databases), plus how to verify and what to never do.

September 28, 2026 · 7 min read

PR Strategy

How to Win Industry Awards (And Whether They're Worth It)

How to tell legitimate award programs from pay-to-play, what a winning submission actually contains, realistic timelines, and how to use a win once you have one.

September 28, 2026 · 7 min read

Press Release Writing

Press Release Examples by Industry (What Changes, What Doesn't)

How the press release format flexes across SaaS, healthcare, fintech, manufacturing, and consumer brands: the industry-specific requirements, and the structure that never changes.

September 28, 2026 · 6 min read

Press Release Writing

Press Release Embargoes: How They Work and When to Use One

What a press embargo actually is, how to offer one without annoying reporters, how it differs from an exclusive, and what happens when somebody breaks it.

September 28, 2026 · 6 min read

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