Insights
Everything we know about getting business news covered.
PR Strategy
PR Strategy
Newsjacking: How to Join a Story Without Embarrassing Yourself
A practical guide to newsjacking: the speed window, the standing test, what is off-limits, a worked workflow, and the real reputational risks.
September 22, 2026 · 6 min read
PR Strategy
Building a PR Calendar That Actually Gets Used
How to build a 12-month PR calendar anchored to company milestones and industry moments, with realistic lead times per tactic and a routine for keeping it alive.
September 19, 2026 · 6 min read
PR Strategy
How to Get Booked on Industry Podcasts
How to find podcasts with real audiences, write a pitch hosts actually accept, prepare so the episode is good, and get more than one hour of value out of it.
September 17, 2026 · 7 min read
PR Strategy
How to Write a PR Plan (Template + Example)
A six-part PR plan template covering objectives, audiences, messages, tactics, calendar, and measurement, with a filled-in example for a Series A SaaS company.
September 16, 2026 · 7 min read
PR Strategy
When to Hire a PR Agency (And the Questions to Ask First)
The signals you're actually ready for a PR agency, what retainers cost, ten questions to ask before signing, and the red flags, starting with anyone who guarantees coverage.
September 16, 2026 · 6 min read
PR Strategy
PR for Startups: What to Do at Every Stage (Pre-Seed to Series C)
A stage-by-stage PR guide for startups: what news you actually have at pre-seed, seed, Series A, B, and C, where distribution fits, and when hiring help starts to pay.
September 9, 2026 · 6 min read
PR Strategy
How to Build a Press Page (With What Journalists Actually Want)
What belongs on a press page: boilerplate, founder photos, logos, a facts sheet, past coverage, and a human contact, plus where press releases fit and what to leave out.
September 2, 2026 · 6 min read
PR Strategy
Is Your News Actually Newsworthy? The 5-Question Test
A usable rubric for deciding whether your announcement is real news: five questions on timing, magnitude, novelty, stranger relevance, and proof, with examples that pass and fail each.
August 26, 2026 · 6 min read
PR Strategy
How to Get Press Coverage Without a PR Agency
A practical playbook for earning press coverage yourself: finding the story, building a 20-person media list, writing pitches journalists answer, and using distribution as your floor.
August 19, 2026 · 6 min read
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