Insights

Everything we know about getting business news covered.

Press release craft, media relations, distribution mechanics, what PR really costs, and how AI answer engines change the game.

All 78 Press Release Writing 15 Media Relations 11 Industry Guides 8 Distribution & Wires 11 PR Strategy 19 Costs & Pricing 6 AI & Visibility 8

PR Strategy

PR Agency vs. DIY: What Small Businesses Should Actually Do

The honest math on PR agencies vs. doing it yourself: what $3-10k/month retainers really buy, when each approach wins, and the hybrid path most small businesses should take.

August 12, 2026 · 6 min read

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