Insights
Everything we know about getting business news covered.
Press Release Writing
Press Release Writing
Press Release Examples by Industry (What Changes, What Doesn't)
How the press release format flexes across SaaS, healthcare, fintech, manufacturing, and consumer brands: the industry-specific requirements, and the structure that never changes.
September 28, 2026 · 6 min read
Press Release Writing
Press Release Embargoes: How They Work and When to Use One
What a press embargo actually is, how to offer one without annoying reporters, how it differs from an exclusive, and what happens when somebody breaks it.
September 28, 2026 · 6 min read
Press Release Writing
17 Press Release Mistakes That Get You Ignored
The specific errors that kill press releases before anyone reads paragraph two, from buried ledes to fake quotes, adjective stuffing, and PDF attachments, with the fix for each.
September 26, 2026 · 6 min read
Press Release Writing
How to Announce a Product Launch (Timeline + Checklist)
A six-week countdown for launch announcements: who to tell in what order, what to prepare each week, and the hour-by-hour sequence for launch day itself.
September 25, 2026 · 7 min read
Press Release Writing
Press Releases for Small Businesses: What's Worth Announcing
Realistic news pegs for local and small businesses, how to work the local media angle, a sensible budget approach, and a full worked example you can adapt.
September 25, 2026 · 8 min read
Press Release Writing
How to Write a Press Release with AI (Without Sounding Like a Robot)
A working prompt sequence for drafting a press release with AI, what AI genuinely helps with, what it quietly ruins, and the tells editors spot in ten seconds.
September 24, 2026 · 6 min read
Press Release Writing
How Long Should a Press Release Be? (And Why It Matters)
The 400–600 word rule, why wires charge by the 100 words, exactly what to cut first, and the three cases where a longer release is actually justified.
September 22, 2026 · 6 min read
Press Release Writing
Press Release vs. Media Pitch: Which One Do You Need?
Press releases and media pitches do different jobs: one creates the public record, the other starts a conversation. When each wins, when you need both, and how to sequence them.
September 20, 2026 · 6 min read
Press Release Writing
Rebranding Announcement Press Release (Template + Example)
When a rebrand is actually news, how to structure the announcement, and the continuity message that keeps customers calm, plus a full worked example you can adapt.
September 19, 2026 · 7 min read
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