Insights
Everything we know about getting business news covered.
Media Relations
Media Relations
How to Write a Media Pitch Email (With Templates That Work)
The subject line rules, the five-sentence pitch structure, three full example pitches you can adapt, and honest follow-up etiquette, for founders pitching journalists directly.
September 29, 2026 · 7 min read
Media Relations
How to Find Journalists' Email Addresses (Legitimately)
Six legitimate ways to find a reporter's real email (staff pages, bylines, social bios, newsletters, pattern-matching, and paid databases), plus how to verify and what to never do.
September 28, 2026 · 7 min read
Media Relations
Media Training Basics for Founders
Message discipline, bridging, handling hostile questions, the real definitions of on the record, on background, and off the record, plus what to do the hour before an interview.
September 27, 2026 · 8 min read
Media Relations
HARO Alternatives in 2026: Where Sources and Reporters Actually Meet
HARO is gone. Here's what replaced it: Source of Sources, Qwoted, Featured, Help a B2B Writer and the social feeds, compared honestly, plus how to actually win a query.
September 27, 2026 · 6 min read
Media Relations
How to Respond to a Journalist's Source Request (and Get Quoted)
Why speed beats polish, how to frame your credential, what a quotable answer actually looks like, and the four situations where the right move is not to respond at all.
September 26, 2026 · 6 min read
Media Relations
Press Conferences, Briefings, and When Either Is Worth It
What a press conference, a press briefing, and an analyst briefing each actually are, why most companies should never hold a press conference, and how to run a briefing worth attending.
September 25, 2026 · 7 min read
Media Relations
What Is a Media Kit? (And What Journalists Actually Want in It)
The seven components of a media kit journalists actually use, where to host it, and the bloat to cut, including the 40-slide deck nobody has ever opened.
September 25, 2026 · 6 min read
Media Relations
How to Build a Media List That Isn't a Spray List
Beat mapping, the last-10-bylines check, tiering, maintenance cadence, and the honest math on list size: how to build a 30-name media list that outperforms a 3,000-name one.
September 23, 2026 · 7 min read
Media Relations
Exclusives vs. Embargoes: Which to Offer and When
What an exclusive and an embargo each actually are, the trade you make with either, how to offer them without sounding amateur, and how both sequence with wire distribution.
September 22, 2026 · 7 min read
Get $25 off your first release
Drop your email and we'll send you a $25 coupon code, good on any package, no expiry pressure.