Insights
Everything we know about getting business news covered.
Recent posts
Distribution & Wires
Do Press Releases Still Work in 2026? (Yes, For These 5 Things)
The honest answer: press releases no longer generate stories on their own, but they still do five jobs nothing else does: the record, SEO, AI citations, credibility, and disclosure.
August 18, 2026 · 6 min read
Press Release Writing
Press Release Format: The Exact Structure Editors Expect
The standard press release format, section by section: FOR IMMEDIATE RELEASE, headline, subheadline, dateline, lede, body, quote, boilerplate, contact block, and the ### that ends it.
August 18, 2026 · 7 min read
PR Strategy
PR Agency vs. DIY: What Small Businesses Should Actually Do
The honest math on PR agencies vs. doing it yourself: what $3-10k/month retainers really buy, when each approach wins, and the hybrid path most small businesses should take.
August 12, 2026 · 6 min read
AI & Visibility
What Is Generative Engine Optimization (GEO)? A Plain-English Guide
GEO explained without the jargon: how AI assistants pick which businesses to mention, what actually influences those answers, and what's worth doing about it in 2026.
August 12, 2026 · 6 min read
Press Release Writing
How to Write a Press Release in 2026 (Step-by-Step)
The complete step-by-step guide to writing a press release: inverted pyramid structure, every section from headline to ###, a worked example, and the mistakes that get releases deleted.
August 10, 2026 · 7 min read
Distribution & Wires
The Best Time to Send a Press Release (Day, Hour, and Why)
When to send a press release for the best pickup: the day and hour the data supports, how embargoes and exclusives change the math, and the dates to avoid entirely.
August 10, 2026 · 5 min read
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