Insights
Everything we know about getting business news covered.
Recent posts
PR Strategy
How to Write a PR Plan (Template + Example)
A six-part PR plan template covering objectives, audiences, messages, tactics, calendar, and measurement, with a filled-in example for a Series A SaaS company.
September 16, 2026 · 7 min read
Industry Guides
SaaS PR: A Practical Guide for Founders and CMOs
How PR actually works for B2B SaaS: which outlets matter, which announcements land, the credibility traps that kill pitches, and a cadence you can sustain.
September 16, 2026 · 6 min read
PR Strategy
When to Hire a PR Agency (And the Questions to Ask First)
The signals you're actually ready for a PR agency, what retainers cost, ten questions to ask before signing, and the red flags, starting with anyone who guarantees coverage.
September 16, 2026 · 6 min read
Press Release Writing
The Pre-Send Press Release Checklist
A final run-through before you hit distribute: the news test, structure, facts, quotes, contact details, timing, and distribution settings, plus the errors you can't take back.
September 15, 2026 · 6 min read
AI & Visibility
How to Track What AI Says About Your Brand
A DIY system for monitoring how ChatGPT, Gemini, and Perplexity describe your business: which prompts to run, how often, what to log, and what to do when the answer is wrong.
September 14, 2026 · 6 min read
Press Release Writing
How to Write Press Release Quotes Journalists Actually Use
Why most press release quotes are unusable filler, what makes a quote quotable, and five before/after rewrites that turn 'we are thrilled' into something a journalist would print.
September 12, 2026 · 6 min read
Distribution & Wires
What Happens After You Submit a Press Release
The pipeline behind the submit button: editorial review, wire transmission, syndication, indexing, and the placement report, plus why a distributed release can never be recalled.
September 10, 2026 · 6 min read
PR Strategy
PR for Startups: What to Do at Every Stage (Pre-Seed to Series C)
A stage-by-stage PR guide for startups: what news you actually have at pre-seed, seed, Series A, B, and C, where distribution fits, and when hiring help starts to pay.
September 9, 2026 · 6 min read
Press Release Writing
Press Release Boilerplate: How to Write Yours (With Examples)
What a press release boilerplate is, the 4-sentence formula for writing one, three complete examples you can adapt, plus the mistakes that make boilerplates unreadable.
September 4, 2026 · 6 min read
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