Insights
Everything we know about getting business news covered.
Recent posts
Industry Guides
Cleantech and Climate Tech PR: Proof Over Promises
A practical climate tech PR guide: the outlets and beats that matter, which milestones get covered, greenwashing and claims-substantiation traps, and a realistic cadence.
September 27, 2026 · 7 min read
Media Relations
Media Training Basics for Founders
Message discipline, bridging, handling hostile questions, the real definitions of on the record, on background, and off the record, plus what to do the hour before an interview.
September 27, 2026 · 8 min read
PR Strategy
PR vs. Content Marketing: Where Each One Wins
Earned versus owned, measured honestly: what each channel is actually good at, how long each takes to pay off, and the specific ways they make each other work better.
September 27, 2026 · 6 min read
Distribution & Wires
Press Release ROI: How to Calculate It Without Fooling Yourself
A workable model for press release ROI: what to count, what attribution can and can't tell you, and how to recognize when the honest answer is simply 'brand'.
September 27, 2026 · 6 min read
Costs & Pricing
20 Questions to Ask a PR Agency Before You Sign
Twenty questions that separate a good PR agency from a good sales pitch, grouped by team, process, measurement, and contract, with the answers that should worry you.
September 27, 2026 · 6 min read
Media Relations
HARO Alternatives in 2026: Where Sources and Reporters Actually Meet
HARO is gone. Here's what replaced it: Source of Sources, Qwoted, Featured, Help a B2B Writer and the social feeds, compared honestly, plus how to actually win a query.
September 27, 2026 · 6 min read
PR Strategy
How to Land Conference Speaking Slots
CFP timelines, how to write a session abstract that reviewers actually select, how to tier events by what they return, and how to convert a talk into more than an hour on stage.
September 26, 2026 · 7 min read
PR Strategy
Crisis Communication Examples: What Worked, What Didn't
Four paired crisis scenarios, each with the version that contained the damage and the version that extended it, plus the single pattern that separates them.
September 26, 2026 · 7 min read
Media Relations
How to Respond to a Journalist's Source Request (and Get Quoted)
Why speed beats polish, how to frame your credential, what a quotable answer actually looks like, and the four situations where the right move is not to respond at all.
September 26, 2026 · 6 min read
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