Insights
Everything we know about getting business news covered.
Recent posts
PR Strategy
Holding Statements: What to Say in the First Hour (With Examples)
A holding statement buys you time without creating a second story. The anatomy, four worked examples (outage, data incident, executive exit, product safety), and the phrases that always backfire.
September 24, 2026 · 7 min read
Costs & Pricing
How Much Does PR Cost in 2026? Agency, Freelance, and DIY
Real 2026 PR pricing: boutique to large agency retainers, freelance hourly rates, project fees, and the five variables that actually set your invoice.
September 24, 2026 · 6 min read
Distribution & Wires
How to Measure a Press Release (Beyond Impressions)
Impressions and potential audience reach are theater. Here are the metrics that actually tell you whether a release worked: placements, referral traffic, branded search, AI citations, assisted conversions.
September 24, 2026 · 6 min read
Press Release Writing
How to Write a Press Release with AI (Without Sounding Like a Robot)
A working prompt sequence for drafting a press release with AI, what AI genuinely helps with, what it quietly ruins, and the tells editors spot in ten seconds.
September 24, 2026 · 6 min read
Media Relations
How to Build a Media List That Isn't a Spray List
Beat mapping, the last-10-bylines check, tiering, maintenance cadence, and the honest math on list size: how to build a 30-name media list that outperforms a 3,000-name one.
September 23, 2026 · 7 min read
Industry Guides
Crypto PR: Building Trust in a Skeptical Media Landscape
A grounded crypto PR guide: which outlets and beats matter, what actually gets covered, the securities and promotion traps to avoid, and a cadence that builds credibility.
September 23, 2026 · 6 min read
Costs & Pricing
How Long Does PR Take to Work? An Honest Timeline
A month-by-month PR timeline: what lands in week one, what takes two quarters, and when you actually have enough evidence to judge a program.
September 23, 2026 · 6 min read
PR Strategy
Share of Voice in PR: How to Measure It Honestly
What share of voice actually measures, how to calculate it, which tools are worth paying for, and why a raw mention count will flatter you into bad decisions.
September 23, 2026 · 6 min read
Industry Guides
Biotech and Life Sciences PR: Milestones, Data, and Discipline
A practical biotech PR guide: which milestones are news, the trade outlets that matter, how to talk about clinical data without overclaiming, and a realistic cadence.
September 22, 2026 · 6 min read
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